Heritage RTW:
Coach 1941 Spring Collection
Print Development & Assortment Integration developed within the Coach 1941 design system.
Print system developed to support multi-category RTW, integrating conversational motifs, placement graphics, and scalable repeats across dresses, tops, and accessories.
Inspired by organic motifs and light seasonal color, the collection balances expressive prints with approachable, everyday styling.
Refined and developed prints within the Coach design system, including artwork adjustment, repeat engineering, recoloring, and preparation for multi-category application.
Assortment Overview
A structured print assortment designed to support multiple product classifications, balancing hero prints with high-volume coordinates.
The system enables flexibility in merchandising while maintaining visual cohesion across categories and pricing tiers spanning RTW & Outlet.
Print Language
Prints are engineered to function across different product types, maintaining consistency while allowing variation in density, scale, and placement. Artwork was refined to ensure clarity and repeat integrity across fabrication types.
The collection is developed in a modular motif system, combining small-scale conversational elements with larger placements.
Graphic Integration
Graphic elements are integrated as part of the broader print system, providing accessible entry points within the assortment while reinforcing brand identity & collection intent across categories.
Cross-Category Application
Graphic elements are integrated as part of the broader print system, providing accessible entry points within the assortment while reinforcing brand identity across categories. This approach supports cohesive storytelling across categories while expanding assortment opportunities.
OutcomeThis work demonstrates the ability to translate print into a commercially viable system, supporting cohesive assortment building across categories while maintaining flexibility for merchandising and production.
