Contemporary Occasion
Ready-to-Wear:
This capsule demonstrates how I build a print and color story into a wearable assortment. The direction balances soft floral artwork with modern silhouettes, controlled color, and commercial versatility — moving from concept and palette into product application and line architecture.
Print & Color Strategy
Assortment
This direction focuses on a hand authored, tightly edited two-print system, balancing a warm, expressive floral with a cooler, structured blue botanical. The reduced system supports merchandising clarity, scalability, and a more elevated, cohesive assortment.
Solids blend with the environment, creating a lush balance of earth and pop with the pinks and golds. The assortment reflects the hillside and warmth of the occasion.
This collection was developed through a world-building approach, where silhouette, print, and color were constructed simultaneously alongside an aspiration environment as part of a cohesive visual system.
AI-assisted workflows were used to quickly iterate on functional silhouettes as well as assess viability of prints in relevant contexts.