Coach 1941 RTW Women’s Spring Collection
Print & Pattern Development for Coach Women’s RTW Spring Collection
A print-driven collection developed with a focus on wearability, softness, and coordinated assortment building across dresses, separates, and across categories.
Selected work developed within established brand systems, contributing to print development, refinement, and production execution.
Inspired by organic motifs and light seasonal color, the collection balances expressive prints with approachable, everyday styling.
Contributed to print development and execution within the Coach design system, including artwork refinement, repeat engineering, recoloring, and preparation for production.
Assortment Overview
A balanced print assortment designed to support multiple classifications within a missy RTW collection.
The system includes conversational prints, placement graphics, and versatile coordinates to enable flexible merchandising and scalable production.
Print Language
Refined and adapted print artwork for production, ensuring consistency across repeats, colorways, and product applications.
The collection is built on a modular motif system, combining small-scale conversational elements with larger placements.
Graphic Integration
These pieces provide accessible entry points within the assortment while reinforcing brand identity.
In addition to all-over prints, the collection incorporates graphic elements that align with the broader visual direction.
Cross-Category Application
This approach reinforces visual cohesion while expanding opportunities for assortment development.
Motifs are designed to extend beyond apparel into accessories, demonstrating flexibility and consistency across categories.
Detail & Embellishment
Selective use of embroidery and placement details adds depth to the assortment, enhancing perceived value while maintaining alignment with the overall print direction.
Outcome
This collection demonstrates an approach to print development that balances creativity with commercial viability, supporting cohesive assortment building across multiple categories while remaining adaptable to evolving market needs.
