Occasion RTW:
Tuscan Destination Collection
Women’s Daywear Dress Collection
A cohesive RTW assortment balancing softness, structure, and modern floral direction across print, color, and silhouette.
Concept Direction, Print Design, Assortment Strategy, AI-Assisted DevelopmentVisual Direction
The visual language draws from softened florals, tonal interiors, and evening light. Shapes are edited and slightly abstracted to avoid a vintage or overly romantic feel.
The result is feminine & designed to sit comfortably within a contemporary RTW environment.
Silhouette Direction
Informed by market insights & inspirations, silhouettes were designed to focus on elongation, fluidity, and controlled structure. Shapes are refined rather than experimental, allowing the print and color strategy to lead while maintaining a modern, wearable foundation.
Print & Color Strategy
This direction focuses on a hand authored, tightly edited two-print system, balancing a warm, expressive floral with a cooler, structured blue botanical.
Color is distributed intentionally, with soft neutrals grounding the palette and selective saturation adding depth without overwhelming. The reduced system supports merchandising clarity, scalability, and a more elevated, cohesive assortment.
Assortment Architecture
The assortment is structured to support a range of product roles, from entry styles to statement pieces. Silhouettes are intentionally controlled to ensure cohesion while offering variation in proportion, neckline, and fabrication.
Core styles provide accessibility and repeatability, including clean midi dresses and simplified silhouettes.
Print and color are distributed across these categories to maintain balance and avoid redundancy.
Volume drivers introduce movement and softness through tiered and fluid constructions.
Environmental Context
This collection was developed through a world-building approach, where silhouette, print, and color were constructed simultaneously alongside an aspiration environment as part of a cohesive visual system.
AI-assisted workflows were used to quickly iterate on functional silhouettes as well as assess viability of prints in relevant contexts.
OutcomeThe result is a cohesive, commercially viable occasionwear capsule that integrates print, color, and silhouette into a unified system. The approach balances visual impact with wearability, supporting both brand elevation and retail performance.
