Seasonal Direction
Concept-driven print and color narratives designed to support cohesive, commercially viable assortments.
Concept Development
Synthesizing cultural references, material exploration, and market insight into a clear seasonal point of view.
Print Architecture
Constructed print systems with controlled hierarchy, enabling flexibility across silhouettes while maintaining visual cohesion.
Color as Structure
Defined palettes that balance emotional tone with merchandising clarity, supporting both storytelling and sell-through.
Assortment Integration
Translated concept into product assortments, aligning print, color, and silhouette into a unified seasonal offering.
OutcomeDefined a clear seasonal direction that aligned print, color, and silhouette into a unified assortment framework. Enabled more efficient merchandising decisions by providing scalable print systems and cohesive color stories that could flex across categories without losing visual integrity.