Print & Surface Direction for Apparel Product
Developed across Coach, Victoria’s Secret, and multi-brand retail systems—translating concept into scalable product across RTW, intimates, active & swim.
Coach 1941 Spring Collection
PRINT DIRECTION
Original motifs + scalable systems
COLOR STRATEGY
Seasonal palettes aligned to product + market
MERCHANDISING ALIGNMENT
Applied across silhouettes + price tiers
SURFACE & MATERIAL
Texture, finish, fabrication integration
DESIGNED FOR SCALE
Built for volume, repeatability, multi-season use
Selected Work
Contemporary Occasion RTW
A scalable print and color system developed to support multi-style dress assortments, balancing visual distinction with commercial repeatability across seasonal drops.
Intimates & Sleep
Cohesive print development across sets and fabrications, exploring transparency, layering, and tonal interaction to elevate perceived value and gifting appeal for Victoria’s Secret.
Heritage RTW
Print development and assortment integration within the Coach 1941 design system, ensuring alignment across RTW and accessories.
Engineered Active
Integrated visual direction with material and construction logic to create cohesive, performance-driven product narratives across active categories.
Swimwear Resort & Performance
Print and surface development & direction for swim assortments, balancing resort-driven storytelling with performance considerations and scalable production across global markets.
Where Concept Meets Commerce
Developing print and surface systems that align design, merchandising, and product—built to perform at retail.
YEARS INDUSTRY EXPERIENCE
BRANDS
RETAIL EXPERIENCE
GLOBAL
10+
20+
Brand Experience
Victoria’s Secret
VS Pink
Coach
Johnathan Simkhai
Johnny Was
Boggi Milano
Aje Athletica
Fashion
Peloton
Bandier
Equinox
Rhone
Ten Thousand
ASRV
Cuts
Alwrld
Sun Day Red
Performance
Nordstrom
TaylorMade
Title Nine Swim
George Underwear
Rags to Raches
Seissense
Best Fitting Panty
Havn
Greyson
Johnnie-O
Retail/Product
Atelier
A parallel body of work exploring print as authored material—spanning licensing, private commissions, and ongoing visual research.
